Snaps is an augmented reality mobile app that helps consumers engage with the brands, bands, films and social causes they love by allowing them to add virtual content to their photos. The result is unique approach to UGC that attracts the attention of people across social networks, serving as the next generation of native advertising as fans become content creators and brand ambassadors. Snaps has already helped dozens of brands activate their consumers, including Nestle, Fox Studios, Sony Pictures, Kate Spade, Juicy Couture, The Baltimore Ravens, and The US Olympic Committee. Snaps is available as a free download for both iOS and Android. Snaps! was recently featured as one of the top 24 US start-ups in the Wall Street Journal’s Startup of the Year series.
