Tobias Lundgren is someone who designs with purpouse. He will keep asking the crucial “why”-question until he is satisfied with the answers, and then validate his own and his teams work, constantly improving it in an iterative manner to find the right way forward. It is this approach to his work that brings his talent to life. It gives it depth. It also makes the people around him take note, as Tobias Lundgren tends to spot the gaps, identify the challenges and then relentlessly yet humbly and collaboratively make sure they are filled, met and delivered upon. In other words, he designs with purpose.
-Jaan Orvet